Our story.

We are a company based in beautiful Irvine, California.

We are a diverse group of individuals with differing backgrounds and experiences.  But we share one thing in common: Toys should be more than about being fun.  It should also help our children develop healthy minds and boundless imaginations.

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We believe that toys should bring out our imaginations.  Toys should open up limitless possibilities.  We believe that tactile play is not only essential in developing the minds of the children but also provides a sense of achievement.